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What is suppression and how is it used?

Do you have a particular Contact or Group of Contacts you don’t want to receive a certain campaign?  

Suppression is an ideal means to temporarily exclude anyone from your email campaign(s). You can easily suppress and unsuppress individual Contacts, or Contacts on mass. 

Suppressing a Contact does not remove any Groups associations that you have saved for that Contact. Those Group associations remain visible and searchable during the time that the Contact is suppressed.

There’s also a ‘Suppression Group’ which will allow you to see in an instant detail of every Contact who is currently suppressed in your account.

Screenshot of the suppression group in Contacts

You’ll note when a Contact is suppressed their email address will be italicised and have the suppression symbol at the front of it. This indicates that the Contact will not receive any of your campaigns, however they remain subscribed.

Screenshot of what a supressed email address looks like.

How to suppress a single Contact 

  1. Using filters to search for the Contact you want to suppress 
  2. Click on the email address in the table to open their Contact Card
  3. At the top of the card, click the ‘Suppress’ button
  4. Select the date that you would like the contact to be supressed until.
  5. Click to ‘Confirm Supress’
  6. Once suppressed, a Contact appears differently in filter results e.g. all details italicised and with the suppression symbol before the email address
  7. Once suppressed, this information also appears on a Contact Card, along with an option to Unsuppress (more details below).

How to unsuppress a single Contact 

  1. Using the filter options or by clicking into the ‘Suppression Group’ search for the Contact in question 
  2. Click on the email address in the table view to open their Contact Card
  3. At the top of the card, click the ‘Unsuppress’ button
  4. Click to ‘Confirm’ the unsuppression

The contact will automatically unsuppress on the date you selected when you first supressed them.

How to Suppress or Unsuppress more than one Contact at a time 

  1. Using the filter option search for the Contacts you want to Suppress or Unsuppress. This may be an entire Group or a filtered list. 
  2. Click the Actions drop down box at the top of the screen and click Suppress or Unsupress

Screenshot of the Actions Menu where you can supress contacts.

How to view all suppressed Contacts 

  1. Click on the Groups tab. The Suppression Group is always In the top 3 groups between "All Contacts" and "Ungrouped" and like these other two, can't be deleted.
  2. Click on the Suppressed Group. All suppressed contacts in your account will load in the current contact list on your screen.
  3. The Supressed group will tell you underneath, how many contacts you have in the group. For example in my screenshot above, I have 1 contact in my Supressed group currently.