When navigating the Dashboards for Reports, you'll see a library of your sent or published communications. You'll find the data for Emails/Campaigns and Landing Pages from here.
The Summary is the overview of the cake with each tab being a slice, such as:
- Summary
- Hotspot
- Links
- Data
- Device
- Social
From this screen, we have the Email name, Subject and date this was sent and to how many Groups. You can see which Groups this email has been sent to by hovering over the 'I' in Blue.
So from this view, we can see that the email was sent to 11 contacts and delivered with 0 failed or bounced.
We then have Opens and Clicks, top tip for this section:
Total = the number of times your contacts have opened this email
Unique = the number of contacts that have opened the email
More often than not, you'll notice that the 'Total' number will be greater than the 'Unique' number. This is a key feature as some of the contacts in your audience may go back into the email 3/4 times to review, demonstrating high engagement with the content you've put your heart into.
Next we have the 'Peak Engagement Heatmap:
This is a fantastic tool to identify trends and engagement at different times of the day. For instance we can see from my Email above, Friday between 16:00 and 20:00 was a peak. This can be used to influence scheduled sending times. Our best practice is to schedule an email for an hour or two ahead to ensure there's time for any corrections missed in Proofing stages and for any missed content to be added.