How to add images to your emails
Upload images into your account via the Images panel. Once uploaded, your images are ready add into your email.
You can upload the following image types:
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.jpg
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.jpeg
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.gif (including animated gifs)
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.png
Maximum accepted sizes are 1MB in size and 5000px in width.
For more details on how to add images follow this video guide.
Image Links
In the same way you can make a text phrase into a clickable hyperlink, you can also add a link to an image. This is particularly useful if you are using images for call to action buttons, but your Subscribers are likely to try clicking on any image in your campaign, so don’t let that click be in vain! Click to select the image in your email, then enter the link in the panel on the left.
Image re-sizing
When you drop an image onto an image block:
- If the image is wider than the block, then it will be automatically reduced in size by the system to make an exact fit.
- If the image is not as wide as the block then it will be aligned centre and remain at actual size.
Resolution
Images that are going to be viewed on screen need to be saved in:
Physical file size
The maximum physical file size for an image to be uploaded to NewZapp is 1MB but most images can be compressed to a size of 30kb or under. The smaller the kb file size, the quicker the image will load on your email recipient's screen. NewZapp will check your images are within maximum file size limits as you upload them into your account's images library.
Why set a limit?
Say you create an email with15 pictures in the content, each one 2mb in size. This means to view the content your contacts will need to pull 30mb of pictures into their inbox to view your email in all its glory. On mobile, in a bad signal area, you email may not present properly at all.
- RGB format (as opposed to CMYK which is the format for printed work)
- At a resolution of 70dpi (this is the maximum that a screen can render and using higher resolutions would only increase the physical file size of an image).
Physical file size
The maximum physical file size for an image to be uploaded to NewZapp is 1MB but most images can be compressed to a size of 30kb or under. The smaller the kb file size, the quicker the image will load on your email recipient's screen. NewZapp will check your images are within maximum file size limits as you upload them into your account's images library.
Why set a limit?
Say you create an email with15 pictures in the content, each one 2mb in size. This means to view the content your contacts will need to pull 30mb of pictures into their inbox to view your email in all its glory. On mobile, in a bad signal area, you email may not present properly at all.
A great free tool to reduce image size whilst maintaining quality can be found here: https://tinypng.com/
Pixel dimensions
If you use the basis that most emails are around 600-700 pixels wide then you will start to get an idea of the pixel dimensions you want to use for your images. If you have an email template made for you by NewZapp, then the template guide in your account will list the best pixel sizes for your emails.
The NewZapp drag and drop editor has an auto-resizing feature, so if your image is larger than the image block, the template will automatically resize it down to the correct width for you as you drop it into an email.
Top tip: Images that are less wide than the block will stay at same size once dropped, and images won’t be cropped during this action but there is an Image Editor included in your account.
Pixel dimensions
If you use the basis that most emails are around 600-700 pixels wide then you will start to get an idea of the pixel dimensions you want to use for your images. If you have an email template made for you by NewZapp, then the template guide in your account will list the best pixel sizes for your emails.
The NewZapp drag and drop editor has an auto-resizing feature, so if your image is larger than the image block, the template will automatically resize it down to the correct width for you as you drop it into an email.
Top tip: Images that are less wide than the block will stay at same size once dropped, and images won’t be cropped during this action but there is an Image Editor included in your account.
Deleting Images
Each image in an account's Images Library has a delete option when hovering over the image thumbnail. Please be aware that deleting an image will remove it from the NewZapp server, so it it has been included in an email your recipients will no longer be able to view it when opening your email in their inbox.