--- title: Contact Preferences description: "Sending highly targeted email campaigns is a great way to improve response rates and lower unsubscribes. Knowing what your contacts are interested in is a huge step in this process. \n \nNewZapp has the facility to create a branded Contacts Preferences screen to allow your database to manage what content they would like to receive from you. " --- [Skip to content](https://help.newzapp.co.uk/contact-preferences#main-content) [More support](https://help.newzapp.co.uk/kb-tickets/new?hsLang=en-gb) [![NewZapp Comms RGB White](https://help.newzapp.co.uk/hs-fs/hubfs/NewZapp%20Comms%20RGB%20White.png?width=300&height=56&name=NewZapp%20Comms%20RGB%20White.png)](https://newzapp.co.uk/?utm_source=knowledge%20base&utm_medium=embed&utm_campaign=onsite&utm_content=NZLogo) Open main navigation Close main navigation - [More support](https://help.newzapp.co.uk/kb-tickets/new) - [Raise A Ticket](https://help.newzapp.co.uk/raise-a-ticket) [Raise A Ticket](https://help.newzapp.co.uk/raise-a-ticket?hsLang=en-gb) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.newzapp.co.uk/?hsLang=en-gb) 2. [Contacts](https://help.newzapp.co.uk/contacts?hsLang=en-gb) # Contact Preferences Sending highly targeted email campaigns is a great way to improve response rates and lower unsubscribes. Knowing what your contacts are interested in is a huge step in this process.    NewZapp has the facility to create a branded Contacts Preferences screen to allow your database to manage what content they would like to receive from you.    Once set up the footer of your email campaigns will have the option to manage preferences:   ![Screenshot of the Unsubscribe link.](https://help.newzapp.co.uk/hs-fs/hubfs/Help%20Images/Contact%20preference%201.png?width=670&height=260&name=Contact%20preference%201.png) If this is clicked, they will see your [Company Logo](https://support.newzappcommunications.co.uk/portal/en/kb/articles/how-can-i-add-my-company-logo), their email address and your [Public Groups](https://support.newzappcommunications.co.uk/portal/en/kb/articles/public-and-private-groups). ![Screen shot of public groups](https://help.newzapp.co.uk/hs-fs/hubfs/Help%20Images/Contact%20preference%202.png?width=600&height=700&name=Contact%20preference%202.png) If your contact is already a member of a listed Public Group, like Winter Sun above, they will be pre-ticked.    From here they can **Opt-in or Opt-out** from your available options and hit "Update my Preferences"    ![Screenshot confirming preferences have been updated](https://help.newzapp.co.uk/hs-fs/hubfs/Help%20Images/Contact%20preference%203.png?width=600&height=400&name=Contact%20preference%203.png) If they choose to Opt-out (un-tick) from a Public Group you will not be able to add them back inside  your NewZapp account.    You will still be able to add them to other Private and Public groups as they have not unsubscribed.   If they take the option to **fully unsubscribe** from your account they will see a screen like the below, this screen offers the opportunity to leave feedback as to why and resubscribe if the button was clicked in error.   ![Screenshot of unsubscribe feedback screen](https://help.newzapp.co.uk/hs-fs/hubfs/Help%20Images/Contact%20preference%204.png?width=600&height=800&name=Contact%20preference%204.png)   Details of contact feedback are visible in NewZapp by clicking Account on the left hand side and then Configuration. In the screen that open there'll be an Unsubscribe Feedback tab at the top of the screen. ![Contact preference 5](https://help.newzapp.co.uk/hs-fs/hubfs/Help%20Images/Contact%20preference%205.png?width=670&height=318&name=Contact%20preference%205.png)   - [Create and Send](https://help.newzapp.co.uk/create-and-send?hsLang=en-gb) - [Surveys & Forms](https://help.newzapp.co.uk/surveys-forms?hsLang=en-gb) - [Contacts](https://help.newzapp.co.uk/contacts?hsLang=en-gb) - [Reports](https://help.newzapp.co.uk/reports?hsLang=en-gb) - [Settings](https://help.newzapp.co.uk/settings?hsLang=en-gb) - [Training Videos](https://help.newzapp.co.uk/training-videos?hsLang=en-gb) - [Integrations](https://help.newzapp.co.uk/integrations?hsLang=en-gb) - [Other Topics](https://help.newzapp.co.uk/other-topics?hsLang=en-gb) - [General](https://help.newzapp.co.uk/general?hsLang=en-gb) [![NewZapp Communications](https://help.newzapp.co.uk/hs-fs/hubfs/NewZapp%20Comms%20RGB.png?width=250&height=52&name=NewZapp%20Comms%20RGB.png "NewZapp Communications")](https://newzapp.co.uk) Bradley House, Park Five Business Centre Exeter Devon. EX2 7HU [mailto:support@newzapp.com](mailto:support@newzapp.com) Copyright © 2024,